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Fantasy Sports - redux


"A fantasy sport (also known less commonly as rotisserie or roto) is a type of online game where participants assemble imaginary or virtual teams of real players of a professional sport. These teams compete based on the statistical performance of those players' players in actual games."

https://en.m.wikipedia.org/wiki/Fantasy_sport

Online fantasy sports are a multibillion-dollar industry.

Screenshot from ePlay Fantasy Game Engine

About 20% of Americans play paid fantasy sports, where users bet real money and potentially win real money. That's 62 million Americans that wager real money on fantasy sports. 

However, over 110 million watch the Super Bowl and there are likely 200 million sports fans in the US that watch basketball, hockey, football, etc. 

For those approximately 140 million people that don't bet on sports, but do watch sports, use a smartphone and play casual mobile games like Candy Crush, ePlay has deveopled casual, social fantasy sports games to play. These fantasy sports games are not for real money gamblers, they are advertising friendly, and based on a casual game model like Candy Crush or Pokemon Go. In other words casual fantasy sports is for the whole family. And ePlay has some real treats for sports fans of all ages. 

Candy Crush has been downloaded 500 million times and makes over $500k/day in advertising and in-app purchases - and there is no chance of winning real money. Pokémon Go has also been downloaded over 500 million times and generated over $1b in revenue. 

The market for fantasy sports casual games far exceeds the market for paid fantasy sports. Fan Duel and Draft Kings, the leaders in real money fantasy sports in the US have about 5 million users compared to hundreds of millions of sports fans that don't gamble, but do play casual mobile games. 

Real money Fantasy sports stats

66% Male // 34% Female

Average Age: 38.6

College Degree or More: 66%

Have a household income of $75k+: 51%

Have full-time employment: 67%

Average Annual Spending Per Fantasy Player (age 18+): $556

Favorite Fantasy Sport: Football

https://www.washingtonpost.com/news/sports/wp/2016/11/18/daily-fantasy-sites-draftkings-fanduel-reach-agreement-to-merge/ 

http://fsta.org/research/industry-demographics/


#fantasysports #research

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