Pokemon Go, Fortnite and... Big Shot
Big Shot™ is ePlays’s augmented reality esports mobile game described as Pokémon Go meets sports, esports, and entertainment. The target market for the game is 12-24-year olds and their parents. ePlay has already seen that kids that play basketball or watch NBA games download the app, explore augmented reality experiences, draft NBA players, and build teams to compete with friends and family. Beta testing has already shown that mom and child play Big Shot together, build their team, and challenge dad to pick a better team of NBA players. Much of market analysis and industry factors for the future of Big Shot are ground trail blazed by Nintendo’s augmented reality game, Pokémon Go and more recently with Fortnite Battle Royale.
With Big Shot ePlay operates in the following market segments:
US$107B mobile games
US$107B mobile advertising
US$150B Sports Advertising
Macro trends show digital video ad spending in the US is up 22% 2017 to $32B and youth viewing trends towards esports and mobile esports indicates massive disruption and opportunity for mobile games to promote further live streaming.
Pokemon Go - still massive!
Pokemon Go earned USD $84.8 million in September 2018, according to a recently released report from Sensor Tower. In-app purchases in games like Big Shot™ and Pokémon Go drive significant new revenue. Pokémon Go is estimated to have global gross revenue of USD $2.01 billion since 2016. The mobile game was downloaded 8.86 million times last month representing a 100 percent increase year-over-year compared to September 2017, according to Sensor Tower.
Fortnite Battle Royale - a new breakout mobile hit
A more recent breakout hit is the Fortnite mobile game - Fortnite Battle Royale. After 200 days, Fortnite Battle Royale has hit USD $300 million in revenue from the iOS edition of the game. That might sound like nothing compared the game’s PC and console editions combined $316 million revenue in May 2018 alone, but for purely an iOS version to hit a milestone of USD $300 million in revenue is 2nd to only Pokemon Go.
Pokemon Go’s USD $300 million revenue came in only 113 days.
So, what will Big Shot do to compete with these massive mobile games? First work with its users and fans, then think Battle Royale - during an NBA match and in the stands or the neighborhood - wherever you plan to take a Big Shot. Think 20+ million followers on our partners and special in-game celebrities. Think esports, live streaming, and Hollywood red carpets, and stay tuned as ePlay prepares the launch of Big Shot Basketball.