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Big Shot App User Retention High


Big Shot Basketball reaches targeted retention rate threshold of 56% as the ePlay mobile game approaches commercial launch

Big Shot Basketball, ePlay's first flagship, Pokemon Go style game, is currently in open beta on Apple App Store. Through continuous feedback with users, NBA players, broadcasters, advertisers, sponsors, and influencers Big Shot has added great new features, advanced augmented reality content, mini-games, and challenges which have improved user-retention in the last 14-days by over 120%.

ePlay has delivered Apple App Store updates for Big Shot Basketball approximately every four to six weeks since its open beta release last year. These updated builds of the mobile game enhance gameplay and add user engagement and activity. ePlay monitors engagement and tunes the product to the market with users, NBA players, and sponsors to test the latest advancements. Specific examples include new challenges, user interface, swaps, level ups, and skins. Complex content has been added and tested enhancing overall player experience and gameplay.

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