New exclusive features released to mark February 24 Los Angeles Memorial
ePlay Digital Inc. (CSE:EPY), a mobile game publisher specializing in sports, esports, and entertainment augmented reality titles, is pleased to announce that the Big Shot Basketball mobile game was updated for Apple iPhone and Google Android to include a special memorial to Gianna and Kobe Bryant. A "celebration of life" featuring Beyonce, Alicia Keys, Sabrina Ionescu, LeBron James, and Jimmy Kimmel introducing Vanessa Bryant was held February 24 with 20,000+ in attendance at the Staples Center in Los Angeles, nearly a month after Bryant, his daughter, and seven others were killed in a helicopter crash.
The newest Big Shot update includes new clothes and features in memory of Kobe Bryant and his daughter, Gianna. While these new features and skins are free, these types of digital “skins” make up a large percentage of the projected $300 billion video game business and a primary source of revenue for popular games such as Pokemon Go and Fortnite.
Free “Mamba Forever” T-Shirt as seen in Big Shot Basketball mobile game on female game character
“The death of Gianna and Kobe Bryant and seven others killed in last month’s helicopter crash has really impacted Big Shot fans and the Big Shot youth basketball team based in Los Angeles,” says Trevor Doerksen, CEO of ePlay. “The fans and team wanted a way to remember Gianna and Kobe and we pay special tribute with the latest version of Big Shot Basketball available in the Apple App and Google Play Stores.”
Each month ePlay releases new skins for Big Shot. In-app purchases of clothes and upgrades such as a Swap are features now directly driving Big Shot revenue in the estimated USD $61.3B mobile gaming industry. Revenue from skins includes custom premium skins for sneakers, tops, accessories, and pants.