Fan Freak

In today’s digital landscape, many users often overlook online ads, a phenomenon known as banner blindness. This issue can significantly hinder ad performance, leading to decreased engagement and conversions. When people scroll through a webpage, they tend to ignore banner ads, resulting in a lost opportunity for brands. To combat this, marketers need to design more eye-catching and relevant advertisements. For a deeper dive into how this affects your campaigns, check out the article on MGID that explains the intricacies of ad effectiveness. It includes a comprehensive banner blindness definition and an insightful banner blindness example.